Delta Air Lines has switched its Facebook page to the new Timeline view, and added images and films from its history. It’s tastefully done.
Archive for March, 2012
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Friday, March 16th, 2012URL
Friday, March 16th, 2012The pitch for the Southwest Airlines fall campaign may have wide-ranging implications for its relationship with GSD&M, according to a story published in Adweek. According to the RFP, Southwest is looking for “thought leadership in refining its brand positioning and to develop an associated campaign for a national fall 2012 campaign.” Although GSD&M won’t lose the Southwest business, it does seem as though whichever agency wins the review will be taking the strategic lead.