Fly the Branded Skies

 

Digital

These are posts from Fly the Branded Skies on the topic of Digital.

Political animals

Last week, American Airlines pulled its flights from Orbitz in a dispute over fees. That means more passengers will have to use the carrier’s Web site to book travel directly. But American’s Web site has long been controversial — just ask interface designer Dustin Curtis.

There. How’s that for a news hook for an 18-month-old story? In fairness, this blog didn’t exist when Curtis launched his attack on American’s Web site in May of 2009. The lessons from that story, however, are timeless.

Before American launched a new Web site in mid-November, their homepage really hadn’t changed in almost a decade. It showed. The site was cluttered. Dated. Ugly. This is the site Curtis arrived at in 2009, and the site he trashed in a subsequent blog post.   Read more