The other Star Wars news today — beyond the release of the new teaser for The Force Awakens — is a five-year partnership with All Nippon Airways. The most immediately visible manifestation of this partnership is a special R2D2 livery that will grace an ANA 787-9 later this year. There’s a microsite too, but for the moment it’s pretty short on detail.
Just in time for advertising awards season, there’s this piece from Wieden + Kennedy Amsterdam for S7 Airlines. The installation used neurofeedback to let Muscovites pilot a virtual airplane using only their imaginations. If they could maintain their focus, they could win a ticket to their destination of choice. The video above is mostly in Russian but the explanation of the technology is in English. This is a nice followup to last month’s Imagine video, in which kids described their fantastic dream destinations.
Updated, 16 April 2015: Russian video replaced with English version.