Fly the Branded Skies


The pitch for the Southwest Airlines fall campaign may have wide-ranging implications for its relationship with GSD&M, according to a story published in Adweek. According to the RFP, Southwest is looking for “thought leadership in refining its brand positioning and to develop an associated campaign for a national fall 2012 campaign.” Although GSD&M won’t lose the Southwest business, it does seem as though whichever agency wins the review will be taking the strategic lead.