Fly the Branded Skies



These are posts from Fly the Branded Skies on the topic of Armchair.

Armchair Marketing: Continental Ads

Hypothetical situation: you’re the brand manager for Continental Airlines. Your brand name is just a couple months away from disappearing. Do you keep advertising, or do you go dark?

Well, if you watched Mad Men tonight, you know the answer. This is the ad, which was created in March and aired as recently as tonight.

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