Archive for January, 2016

Widerøe launches Norwegian Meeting Services

Tuesday, January 26th, 2016

If you’ve ever had to go to a meeting you didn’t want to go to — and for me, that’s most of them — the Norwegian regional carrier Widerøe has your back. This campaign from McCann Oslo has been live for a few months, but only recently has it been translated into awards-show-friendly English. It purports to be a campaign for Norwegian Meeting Services, a company that will send surrogates to meetings you don’t want to attend, anywhere Widerøe flies. In addition to a Web site where you can book an agent to go in your place, there’s also a fun series of webisodes.

New look, same eskimo

Monday, January 25th, 2016
Boeing 737 wearing Alaska's new liveryAlaska’s modernized livery, unveiled today. (Photo: Alaska Airlines)

Turns out when Alaska Airlines ruled out a significant rebrand a year ago, they didn’t mean for good. Today, the airline revealed its new look to employees and press — and, much like Southwest’s rebrand in 2014, the result is an elegant update to a classic livery. (more…)