Fly the Branded Skies


Fly the Branded Skies

These are posts from Fly the Branded Skies on the topic of Fly the Branded Skies.

You may now use approved personal electronic devices

In celebration of the FAA’s decision to allow airline passengers to use their personal electronics gate-to-gate, I’ve redesigned Fly the Branded Skies to work on mobile devices. Everything should now look as good on your phone as it does on your desktop, and you should now be able to play jingles on your mobile device. If you find any bugs, please let me know! And stay tuned for more new content.

Image credit: Photograph by askpang. Ruined in Photoshop by me. Creative Commons.


It’s been pretty quiet on Fly the Branded Skies¬†for the past few months. Here’s why.

When I started this site three years ago, it was mostly because of my lifelong fascination with the airline business. But there was another motive too: I wanted to work on an airline’s advertising account, and writing about airline branding seemed like one way to get there.

Well, mission accomplished! Since the middle of February, I’ve been a copywriter on American Airlines at McCann Erickson in New York. Suddenly I’m not just commenting on the industry from afar as a curious observer; I’m actually in the advertising trenches, and at a very exciting time.

Which changes things a little.

So here’s the standard disclosure: the opinions on this site are mine alone and do not reflect those of American Airlines or McCann. Sometimes I may post links to news about American, not to promote them but because they’re a major player and what they do has an impact on the industry. However I will only link to official sources.

I look forward to posting more frequently in the future! Only now the posts will be more, you know… informed.

Year one

Today marks the first anniversary of Branded Skies’ first post, “In the pursuit of flying turtles.” It’s been a pretty decent year for the airline industry. Profits are up at many carriers, although oil prices make the future uncertain. A number of airlines have also launched new campaigns in the past 12 months, Delta, JetBlue, Finnair, and Singapore Airlines among them. I don’t have access to figures, but I suspect media spending is up considerably.

As for Branded Skies, it turns out one of the best ways to learn about something is to write about it until you know it. I’ve learned a lot about airline branding in the past 12 months, and I look forward to learning more in the next 12 months.

  Read more