If only getting your first job in advertising really were this easy. In this spot from the 80s, a young woman flies United to New York—and by the time the plane lands, she’s landed a job at Young & Rubicam (or at least, an agency in the same building.)
Archive for June, 2010
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Monday, June 14th, 2010URL
Thursday, June 10th, 2010Designer Tyler Thompson redesigned Delta’s boarding pass. The results may not all be completely practical, but they do look lovely. It’s also interesting to see examples of boarding passes that are already branded. Personally, I’d settle for a boarding pass printed on card stock—the flimsy receipts always get crumpled up.
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Sunday, June 6th, 2010Mergers, acquisitions, bankruptcies—they’ve always been a part of the airline industry, as demonstrated by this family tree from Delta Air Lines, created shortly after the merger with Northwest.
Tropes: Sunsets
Sunday, June 6th, 2010Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichés of airline advertising.
So relaxing. So reassuring. So predictable. It’s just not a real airline ad unless it finishes with an airplane flying off into the sunset—or, in the case of Eastern Air Lines, flying directly at the camera from the sun. Hey, if your tagline is “The Wings of Man,” you’ve clearly got chutzpah to spare. The clips in this video span decades and this cliché shows no signs of going away. The only difference is now the sunsets are computer generated. (more…)