Welcome to the thirteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, we’re back from hiatus with a new appearance by the Singapore Girl, big global account reviews by big global airlines, and a new airline identity that’s a little bit vanilla.
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Editor’s Note: The Work This Week will go on a brief hiatus as I travel for work. It will return on Sunday, August 25th.
Welcome to the twelfth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Jat Airways flies into the history books, Virgin Australia knocks over the Eiffel Tower, and a son visits his mum in Mumbai.
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Welcome to the eleventh issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, airline social feeds light up with news of the royal birth, Lufthansa dupes customers into eating airline food, and the airline Web site of tomorrow is here… today!
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Welcome to the tenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Garuda promotes its sponsorship of Liverpool FC, Heineken lets passengers play Destination Roulette, and Spirit Airlines flies into review.
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Welcome to the ninth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Aeroflot celebrates its 90th anniversary, Singapore Airlines reveals a new cabin, and KLM redesigns its logo using the last font you’d expect.
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Welcome to the eighth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, not much happened in the world of airline branding. Or maybe it just seemed that way because I was on vacation.
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Welcome to the seventh issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, American Airlines gets animated, KLM makes a game out of the airline business, and the airline formerly known as Fiji Airways is now currently known as Fiji Airways.
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Welcome to the sixth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, it’s the annual Cannes issue! Who won? Who lost? Who got blackout drunk and passed out on la Croisette? It’s all here! Except for “who lost” and “who got drunk,” because we keep things classy.
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The two key pronouns in airline advertising — in all advertising, really — are “we” and “you.” Fundamentally, all advertising is a simple proposition: Here’s what we have to offer; here’s what’s in it for you. Some advertising emphasizes the “we,” some advertising emphasizes the “you,” but pretty much all of it falls somewhere on that continuum.
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Welcome to the fifth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, new campaigns from South Africa and Australia, a new look for Air New Zealand, and a new reason to cross the Thames.
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 | FedEx Express (Aug. 10) |
 | FedEx Express (Aug. 10) |
 | ALAK (Aug. 10) |
 | Miami Air International (Aug. 10) |
 | Air ALM (Aug. 10) |
 | Finnair (Aug. 10) |
 | International Air Bahama (Aug. 10) |
 | Martinair (Aug. 10) |
 | Air New Zealand (Aug. 10) |
 | Pilgrim Air Service (Aug. 10) |
