Fly the Branded Skies

Flyby Wire:  July 7th, 2013

The Work This Week: July 7th, 2013

Welcome to the eighth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, not much happened in the world of airline branding. Or maybe it just seemed that way because I was on vacation.


  • Singapore-based Tiger Airways rebranded as Tigerair and introduced a new logo and livery. The airline will shortly be taken over by Virgin Australia. The rebrand did not go entirely as planned: the new logo has apparently already peeled off the fuselage of one of the airline’s planes. Agency: The Secret Little Agency, Singapore. Source: Under Consideration.


  • Fiji Airways introduced new uniforms to go along with their new name and look. Source: Skift.


  • Southwest Airlines introduced “TV Flies Free” — live-streaming TV over Wi-Fi — with the help of the guys from DISH Network’s Hopper commercials. Actors from DISH’s campaign gave passengers on a Southwest flight free iPads.

Other News

  • Sadly, the big news in aviation this week had nothing to do with airline branding. Our condolences to the families of those who lost their lives in the crash of Asiana flight 214. And our congratulations to the cabin crew, engineers, and emergency workers who made the crash survivable for almost everyone aboard.


If you have any tips, e-mail me or tweet them at @brandedskies. See you next week!

Image credits: Tigerair, Fiji Airways, Southwest Airlines