Fly the Branded Skies


Airline: Tigerair

These are posts from Fly the Branded Skies about Tigerair.


No wings for this airline.

Another year, another booze-fueled, scandal-plagued ego trip on the French riviera. If that sounds harsh, perhaps it is. It’s easier to forgive the excesses of Cannes when they’re accompanied by inspiring work. Unfortunately, this year was a bit of a dud.

Few airline industry campaigns were awarded, and many of those that did pick up Lions are retreads of previous years’ campaigns. Last year, airlines took eight Silver and 15 Bronze Lions, already a far cry from the heights of 2014. This year, it was just four Silver and five Bronze, with most of those in lesser categories.

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Last year, airlines had a spectacular showing at the Cannes Lions, with a Grand Prix, six Golds, eight Silvers, and eight Bronzes. Inevitably, this year’s performance (eight Silver, 15 Bronze) was not quite so lofty. But there were some strong contenders, along with the usual mix of shocking omissions and perplexing victors that really make you wonder what the hell the judges were thinking.

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Flyby Wire:  July 7th, 2013

The Work This Week: July 7th, 2013

Welcome to the eighth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, not much happened in the world of airline branding. Or maybe it just seemed that way because I was on vacation.
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