Fly the Branded Skies

 
 

Agency: Young & Rubicam

These are posts from Fly the Branded Skies about Young & Rubicam.

Flyby Wire:  August 4th, 2013

The Work This Week: August 4th, 2013

Editor’s Note: The Work This Week will go on a brief hiatus as I travel for work. It will return on Sunday, August 25th.

Welcome to the twelfth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Jat Airways flies into the history books, Virgin Australia knocks over the Eiffel Tower, and a son visits his mum in Mumbai.
Read the rest of this entry »

Flyby Wire:  June 23rd, 2013

Welcome to the sixth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, it’s the annual Cannes issue! Who won? Who lost? Who got blackout drunk and passed out on la Croisette? It’s all here! Except for “who lost” and “who got drunk,” because we keep things classy.
Read the rest of this entry »

Jingle: United “Fly the Friendly Skies” (1965)

Fly the friendly skies of United.

Listen: United Air Lines: “Fly the Friendly Skies”

“Fly the Friendly Skies” is without question the best-known airline tagline of all time, and it oughta be. United used it for more than 30 years.

That in itself is rare. Even rarer is the fact that for all those years, United employed the same advertising agency: Leo Burnett, Chicago.

Read the rest of this entry »

The day the industry changed

Most people will tell you that the airline industry changed 32 years ago today—the day Jimmy Carter signed the Airline Deregulation Act.

In fact, there are some people who will tell you that October 24, 1978 was the day everything that ever has changed or ever will change in the airline industry, changed.

Not me. For my money, the day the industry changed was 20 years ago, when Young & Rubicam resigned Trans World Airlines. Read the rest of this entry »

Chutzpah

Eastern: The Wings of Man
Source

Branded Skies goes to Cannes

NCENo, not literally, unfortunately. But for someone interested in airline branding, there wasn’t really that much to see at Cannes this year anyway. Mary Wells, famous for branding Braniff Airlines, once said that hard times call for hard selling, and last year’s times were very hard indeed for the airline industry.

Unfortunately, Cannes Lions are rarely given out for 1/8-page newspaper ads announcing seat sales.

There were, however, some winners—or, really, three: Norwegian Airlines, which won a bronze outdoor Lion for its cute “Last one to leave please turn out the lights” bus shelter, Germanwings, which won a bronze Film Lion for a gutsy and hilarious spot that I’ve embeded below, and Virgin, which won all the rest. Read the rest of this entry »

If only getting your first job in advertising really were this easy. In this spot from the 80s, a young woman flies United to New York—and by the time the plane lands, she’s landed a job at Young & Rubicam (or at least, an agency in the same building.)