New look, same eskimo
![Boeing 737 wearing Alaska's new livery](http://brandedskies.com/wp-content/uploads/2016/01/alaska-newlivery.jpg)
Turns out when Alaska Airlines ruled out a significant rebrand a year ago, they didn’t mean for good. Today, the airline revealed its new look to employees and press — and, much like Southwest’s rebrand in 2014, the result is an elegant update to a classic livery. Read more