Fly the Branded Skies



These are posts from Fly the Branded Skies on the topic of Liveries from November 2011.

A tale of two carriers

New Air Australia livery

Last week, Qantas shocked the industry (and passengers) by grounding its fleet and locking out its employees. Now Qantas is flying again — but it’s flying into more crowded skies.

In the past three days, two of Qantas’s competitors have launched new low-cost brands. On Tuesday, Singapore Airlines introduced Scoot. Then, on Thursday, Australia’s Strategic Airlines unveiled its new name, Air Australia, and a new, low-cost focus. Air Australia’s new livery is pictured above. As an act of mercy, I am saving Scoot’s for after the jump.

  Read more