Archive for August, 2012

Jingle: “Southern is going your way” (1973)

Saturday, August 4th, 2012

Southern is going your way

[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/08/SouthernIsGoingYourWay-Contemporary.mp3″ title=”Southern Airways: “Southern Is Going Your Way” (contemporary)”]

“Going your way” may just be the most overused airline slogan out there — Mohawk used it, Braniff used it, Air Botswana uses it today, and Northwest Orient turned it on its head (“The world is going our way.”) It’s a pretty inoffensive little tagline, and it’s fitting that Southern turned it into a pretty inoffensive little jingle.

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Jingle: Braniff “El Clan Braniff” (1971)

Saturday, August 4th, 2012

El Clan Braniff

[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/08/ElClanBraniff.mp3″ title=”Braniff International Airways: “El Clan Braniff””]

A few seconds after my Spanish-speaking art director started listening to this, I could hear him giggling on the other side of our office. I’d asked him if he could translate this jingle for me. By the time he got to the end of the song, he was full-out laughing. And when he sent me the translation, I knew why.

This jingle is just goofy.

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Friday, August 3rd, 2012

From now on, new planes for Air New Zealand will also feature a new livery. The new look retains the koru logo but replaces the blues and greens of its existing colours with black, inspired by New Zealand’s national rugby team, the All Blacks. The typography was also updated by Kris Sowersby. (via Brand New)

 

New livery for Air New Zealand

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Jingle: Braniff “You’ll Like Flying Braniff Style” (1971)

Wednesday, August 1st, 2012

You'll like flying Braniff style.

[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/08/BraniffStyle-psychedelic.mp3″ title=”Braniff International Airways: “You’ll Like Flying Braniff Style””]

It took me a few plays to realize this isn’t an original song.

It should’ve been obvious from the first line of the lyrics. But the Braniff version of “Everybody’s Talkin'” is so different from the original, I didn’t recognize it at first. While the original is quiet and introverted—the story of a man who wants to retreat from the world—Braniff’s version is loud, outgoing, and brassy. A folk song becomes psychedelic rock.

Would you really expect anything less from Braniff?

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