Last year, airlines had a spectacular showing at the Cannes Lions, with a Grand Prix, six Golds, eight Silvers, and eight Bronzes. Inevitably, this year’s performance (eight Silver, 15 Bronze) was not quite so lofty. But there were some strong contenders, along with the usual mix of shocking omissions and perplexing victors that really make you wonder what the hell the judges were thinking.
Welcome to Flyby Wire, a weekly look at new advertising, identity, and brand experience work from around the airline industry. This week: look up! It’s a bird! It’s a plane! It’s British Airways! Read more
There’s one facet of airline branding that’s subtle, yet intensely symbolic. And best of all, it doesn’t cost a thing. It’s the flight number.
In the age of rail, railroads often reserved lower numbers for their most prestigious trains. By the jet age, Pan Am used “flight 1″ for its fabled round-the-world service (flight 2 flew the same route, but in the opposite direction.) The flight an airline designates as “flight 1″ has powerful meaning. It may reflect the airline’s history (as in the cases of Southwest, JetBlue, and American.) Or it might reflect present priorities (as for Air Canada.) Sometimes flight 1 can give you a deep insight into an airline’s soul. And sometimes not.
News leaked this week that United Airlines is polling its current and former employees on which classic livery to feature on a 757 next year. The livery will celebrate the airline’s 85th anniversary. Thanks to @GordonWerner, you can see the five options here. I don’t want to unduly influence the voting, but the Mainliner colours sure look sharp…
When United’s “retrojet” takes to the skies, it will join dozens of other airplanes painted in the bygone colours of dozens of different airlines. It seems almost every airline has a retrojet these days. The trend started ten years ago, and is only gaining momentum. Read more