Fly the Branded Skies


Agency: Harris & Weinstein

These are posts from Fly the Branded Skies about Harris & Weinstein.

Jingle: “Southern is going your way” (1973)

Southern is going your way

Listen: Southern Airways: “Southern Is Going Your Way” (contemporary)

“Going your way” may just be the most overused airline slogan out there — Mohawk used it, Braniff used it, Air Botswana uses it today, and Northwest Orient turned it on its head (“The world is going our way.”) It’s a pretty inoffensive little tagline, and it’s fitting that Southern turned it into a pretty inoffensive little jingle.

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