Fly the Branded Skies


Agency: Batey Ads

These are posts from Fly the Branded Skies about Batey Ads.

Jingle: Singapore: “Singapore Girl Theme” (1973)

Listen: Singapore Airlines: “Singapore Girl Theme”

This must be the longest-running campaign in the airline category. Indeed, it may be one of the longest-running campaigns in advertising, period. The Singapore Girl campaign is now more than 40 years old. Think of it this way: the first Singapore Girls are now in their 60s.
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