As a copywriter, my holy grail is an idea so simple it can be expressed in a few words and you will instantly not only get it, but feel it. “Santa flies coach” is just such an idea. This is a lovely video for Expedia to advertise the fact that you can now donate your Expedia+ rewards points to St. Jude Children’s Research Hospital. It’s a brilliant idea, beautifully executed by 180LA. Source: Adweek.