Fly the Branded Skies


It’s been pretty quiet on Fly the Branded Skies¬†for the past few months. Here’s why.

When I started this site three years ago, it was mostly because of my lifelong fascination with the airline business. But there was another motive too: I wanted to work on an airline’s advertising account, and writing about airline branding seemed like one way to get there.

Well, mission accomplished! Since the middle of February, I’ve been a copywriter on American Airlines at McCann Erickson in New York. Suddenly I’m not just commenting on the industry from afar as a curious observer; I’m actually in the advertising trenches, and at a very exciting time.

Which changes things a little.

So here’s the standard disclosure: the opinions on this site are mine alone and do not reflect those of American Airlines or McCann. Sometimes I may post links to news about American, not to promote them but because they’re a major player and what they do has an impact on the industry. However I will only link to official sources.

I look forward to posting more frequently in the future! Only now the posts will be more, you know… informed.