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Well, that was fast. Air Australia, the new discount carrier featured in this post from November, has shut down after only four months, stranding 4,000 passengers. Unfortunately a well-designed identity doesn’t count for much when you can’t pay for gas for your planes.
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What if baggage handling were an Olympic event? That’s what British Airways asks in this follow-up to last year’s Aviators commercial. Apparently, in this Olympic year, BA promises to ensure that British bags always hit the carousel first. Update (Feb. 9, 2012): It didn’t hit me until half an hour later, but isn’t it bizarre that this spot features no Olympic branding even though British Airways paid £40 million to sponsor the games?
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As expected, there were no national airline commercials in the Super Bowl this year, but there were some local buys. Based on Twitter traffic, it seems Southwest ran an ad in Atlanta touting its new service to Hartsfield. And jetBlue showed this ad in the Boston market:
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In a little under 4 days and 16 hours, if British Airways’ Facebook page is to be believed, the airline will launch a new television spot to follow up on last year’s “Aviators.” Will it be as spectacular as the original? We’ll see…