Wingwalkers
There’s an old joke that a town too small to support one lawyer is still big enough to support two. Canada is a small country that, historically at least, has been able to support two airlines: Air Canada on one side, and a variety of challengers over the years on the other.
The difference between this brand duopoly and, say, Coke and Pepsi, is that in Canada there has always been a subtle political dimension to airline branding.
Air Canada, the erstwhile Crown corporation, is the flying symbol of the central Canadian establishment. Its branding is sedate; its flashiest advertising so far featured a song by Celine Dion, an approved Canadian choice. Its headquarters are in Montreal. If Canada’s natural governing party had a natural governing airline, Air Canada would be it. Its symbol is a maple leaf; it is, after all, the flag carrier. Read more