Jingle: “Southern is going your way” (1973)
[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2012/08/SouthernIsGoingYourWay-Contemporary.mp3″ title=”Southern Airways: “Southern Is Going Your Way” (contemporary)”]
“Going your way” may just be the most overused airline slogan out there — Mohawk used it, Braniff used it, Air Botswana uses it today, and Northwest Orient turned it on its head (“The world is going our way.”) It’s a pretty inoffensive little tagline, and it’s fitting that Southern turned it into a pretty inoffensive little jingle.