Flyby Wire: September 22nd, 2013
Welcome to the 16th issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, the friendly skies are back.
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Flyby Wire: September 9th, 2013
Welcome to the fourteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, almost every airline ever launches a fall advertising campaign.
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Flyby Wire: August 25th, 2013
Welcome to the thirteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, we’re back from hiatus with a new appearance by the Singapore Girl, big global account reviews by big global airlines, and a new airline identity that’s a little bit vanilla.
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Flyby Wire: May 19th, 2013
Welcome to the first issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. On TWTW‘s maiden flight, we dissect what it means to be British with British Airways, burn calories for air miles with airBaltic, and rediscover the joy of reading with Qantas.
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Airlines at the 2012 Games
The Summer Olympics kicked off in London on Friday, so it’s time for Fly the Branded Skies to celebrate the true meaning of the Olympic spirit: corporate sponsorship. Here’s what some of the airlines sponsoring the games are up to. I’ll update this post as I find more. Read more
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What if baggage handling were an Olympic event? That’s what British Airways asks in this follow-up to last year’s Aviators commercial. Apparently, in this Olympic year, BA promises to ensure that British bags always hit the carousel first. Update (Feb. 9, 2012): It didn’t hit me until half an hour later, but isn’t it bizarre that this spot features no Olympic branding even though British Airways paid £40 million to sponsor the games?
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In a little under 4 days and 16 hours, if British Airways’ Facebook page is to be believed, the airline will launch a new television spot to follow up on last year’s “Aviators.” Will it be as spectacular as the original? We’ll see…