Fly the Branded Skies

Alaska rules out rebrand

For months now, the industry has been expecting a major rebrand from Alaska Airlines. Well, it’s not happening. The company has decided instead to focus on the loyalty of its current customers, according to Runway Girl Network. With the exception of a minor redrawing of the logo, the carrier’s look and livery will stay largely the same, although CEO Brad Tilden is promising “a continued advertising push.”


  • SosaiX

    Check back on, say, January 26, 2016….