Welcome to the 16th issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, the friendly skies are back.
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Archive for September, 2013
September 16th, 2013
Tuesday, September 17th, 2013
Welcome to the 15th issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, easyJet borrows from Pepsi, Singapore Air brings you the world, and Norwegian goes all the way.
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September 9th, 2013
Tuesday, September 10th, 2013
Welcome to the fourteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, almost every airline ever launches a fall advertising campaign.
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Wet Paint
Monday, September 9th, 2013![[Censored]](http://brandedskies.com/wp-content/uploads/2013/09/thai-censored.png "[Censored]")
On Sunday, a Thai International Airways A330 carrying 280 passengers skidded off the runway while landing in Bangkok. There were 14 injuries but, thankfully, no fatalities.
A regrettable accident, to be sure. But the world might barely have noticed if ambulances and fire trucks had been the only vehicles to respond to the emergency. Instead, within hours, Thai also dispatched a bucket truck. In the dead of night, airline workers painted over the logo on the tail and the titles on the fuselage — in full view of photographers.
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