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Flyby Wire:  July 28th, 2013

The Work This Week: July 28th, 2013

Welcome to the eleventh issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, airline social feeds light up with news of the royal birth, Lufthansa dupes customers into eating airline food, and the airline Web site of tomorrow is here… today!


  • Boeing rolled out the first 787-9 — and it’s also the first 787 to bear the airframer’s new house livery. The new design features the model number more prominently to help distinguish it from others in the same product family. Source: Airline Reporter.



  • Lufthansa served its new business class meals to unsuspecting diners at a Frankfurt restaurant. Agency: Kolle Rebbe, Hamburg.
  • Delta Air Lines is partnering with Food & Wine magazine for “Cabin Pressure Cook-Off,” a contest whose winner will become a chef on Delta’s culinary team. Source: New York Times.


If you have any tips, e-mail me or tweet them at @brandedskies. See you next week!

Image credits: Fi, British Airways