[sc_embed_player fileurl=”http://brandedskies.com/wp-content/uploads/2013/05/Ozark-BigOnThat-vocals60.mp3″ title=”Ozark Air Lines: “We’re Big On That””]
They don’t make airlines like Ozark anymore. That’s not nostalgia. The category no longer exists. Ozark was a local service airline. And the locals had something to prove. (more…)
Welcome to the second issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, design flies with Finnair, art flies with airBaltic, and aspiring pilots fly with Alitalia… sort of.
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Welcome to the first issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. On TWTW‘s maiden flight, we dissect what it means to be British with British Airways, burn calories for air miles with airBaltic, and rediscover the joy of reading with Qantas.
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It’s been pretty quiet on Fly the Branded Skies for the past few months. Here’s why.
When I started this site three years ago, it was mostly because of my lifelong fascination with the airline business. But there was another motive too: I wanted to work on an airline’s advertising account, and writing about airline branding seemed like one way to get there.
Well, mission accomplished! Since the middle of February, I’ve been a copywriter on American Airlines at McCann Erickson in New York. Suddenly I’m not just commenting on the industry from afar as a curious observer; I’m actually in the advertising trenches, and at a very exciting time.
Which changes things a little.
So here’s the standard disclosure: the opinions on this site are mine alone and do not reflect those of American Airlines or McCann. Sometimes I may post links to news about American, not to promote them but because they’re a major player and what they do has an impact on the industry. However I will only link to official sources.
I look forward to posting more frequently in the future! Only now the posts will be more, you know… informed.