Fly the Branded Skies


American Airlines launched its long-anticipated new identity today, replacing the Massimo Vignelli-designed livery it used unchanged for more than four decades. You can find more information and photographs at their launch Web site, or watch this behind-the-scenes video. In the interests of full disclosure, I work at American’s advertising agency, although I do not work on their account. Here’s the launch television spot developed by McCann New York: