Today marks the first anniversary of Branded Skies’ first post, “In the pursuit of flying turtles.” It’s been a pretty decent year for the airline industry. Profits are up at many carriers, although oil prices make the future uncertain. A number of airlines have also launched new campaigns in the past 12 months, Delta, JetBlue, Finnair, and Singapore Airlines among them. I don’t have access to figures, but I suspect media spending is up considerably.
As for Branded Skies, it turns out one of the best ways to learn about something is to write about it until you know it. I’ve learned a lot about airline branding in the past 12 months, and I look forward to learning more in the next 12 months.