According to Advertising Age, United Continental Holdings is looking for a new advertising agency. The article doesn’t say whether Kaplan Thaler Group (Continental) or Barrie D’Rozario Murphy (United) will be participating in the review. Combined spending for the two airlines was $63.2 million in measured media in 2010, although the vast majority of that came from Continental.
Archive for March, 2011
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Tuesday, March 29th, 2011URL
Monday, March 28th, 2011As the tulip flies into the sunset, the Pentagram design studio reflects on its 15 years of working with United Airlines. (via Quipsologies)
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Saturday, March 26th, 2011Further confounding my theory that Air Canada is the Liberal airline and Canadian (or WestJet) is the Conservative airline, for this election campaign, the Liberals have leased an American plane from a carrier based in Calgary, and the Conservatives have leased a French plane from a carrier based in Montreal. Go figure.