In news that should come as no surprise to readers of this blog, Advertising Age takes a look at U.S. airline branding and decides baggage fees and on-board experience trump advertising.
Archive for November, 2010
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Monday, November 29th, 2010Remember when…
Monday, November 22nd, 2010
News leaked this week that United Airlines is polling its current and former employees on which classic livery to feature on a 757 next year. The livery will celebrate the airline’s 85th anniversary. Thanks to @GordonWerner, you can see the five options here. I don’t want to unduly influence the voting, but the Mainliner colours sure look sharp…
When United’s “retrojet” takes to the skies, it will join dozens of other airplanes painted in the bygone colours of dozens of different airlines. It seems almost every airline has a retrojet these days. The trend started ten years ago, and is only gaining momentum. (more…)
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Saturday, November 20th, 2010Since 1952, business class passengers on KLM have been given miniature Delft houses filled with gin. Now KLM has a very nice microsite you can use to find out more about the 91 different miniatures. It also offers a mobile app you can use to find the houses in the real world. The KLM houses are apparently a big deal in the Netherlands; according to the Wall Street Journal, they are considered a real status symbol.
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Friday, November 5th, 2010People often ask if airlines still hand out junior wings. Some of them do—I know Continental does, for example. Now, Delta Air Lines has just started handing out new junior wings with the all-red widget logo.