Another year, another booze-fueled, scandal-plagued ego trip on the French riviera. If that sounds harsh, perhaps it is. It’s easier to forgive the excesses of Cannes when they’re accompanied by inspiring work. Unfortunately, this year was a bit of a dud.
Few airline industry campaigns were awarded, and many of those that did pick up Lions are retreads of previous years’ campaigns. Last year, airlines took eight Silver and 15 Bronze Lions, already a far cry from the heights of 2014. This year, it was just four Silver and five Bronze, with most of those in lesser categories.
Last year, airlines had a spectacular showing at the Cannes Lions, with a Grand Prix, six Golds, eight Silvers, and eight Bronzes. Inevitably, this year’s performance (eight Silver, 15 Bronze) was not quite so lofty. But there were some strong contenders, along with the usual mix of shocking omissions and perplexing victors that really make you wonder what the hell the judges were thinking.
Welcome to Flyby Wire, a weekly look at new advertising, identity, and brand experience work from around the airline industry. This week: look up! It’s a bird! It’s a plane! It’s British Airways! Read more
JetBlue has launched its first campaign from Mullen, which won the business from JWT in May after a review. The new campaign’s tagline: “You Above All.” JetBlue CEO Dave Barger explains what it means in this video: