Fly the Branded Skies

 

Airline: Trans World Airlines

These are posts from Fly the Branded Skies about Trans World Airlines.

ICAO Code: TWA

Trans World Airlines Junior Hostess Wings
Trans World Airlines Junior Hostess Wings
Trans World Airlines Junior Pilot Wings
Trans World Airlines Wings
Trans World Airlines Wings
Trans World Airlines Junior Hostess Wings
Trans World Airlines Junior Hostess Wings
Trans World Airlines Junior Pilot Wings
Trans World Airlines Junior Pilot Wings
Trans World Airlines Junior Hostess Wings
Trans World Airlines Junior Pilot Wings
Trans World Airlines Junior Hostess Wings
Trans World Airlines Junior Pilot Wings
Trans World Airlines Junior Pilot Wings
Trans World Airlines Junior Crew Member Wings
Trans World Airlines Junior Hostess Wings
Trans World Airlines Junior Hostess Wings
Trans World Airlines Junior Pilot Wings
Trans World Airlines Wings
Trans World Airlines Wings

Introduction

On the first Monday in March, 1961, the unthinkable struck Eastern Air Lines: a deficit. After 26 years of profits, Eastern declared a loss of $3.6 million.

The loss in 1960 marked the beginning of a decade of change at Eastern. It revealed fundamental problems from which the airline would never really recover. But it also spurred one of the most remarkable reinventions of any airline brand, ever. The changes at Eastern went far beyond a new coat of paint on its airplanes. They reflected an airline that not only portrayed itself differently, but saw itself differently.

For in just ten years, Eastern went from “bums on seats” to “the Wings of Man.”

  Read more

Flyby Wire:  November 24th, 2013

Fly By: 24 November 2013

Welcome to Flyby Wire, a weekly look at new advertising, identity, and brand experience work from around the airline industry. This week: look up! It’s a bird! It’s a plane! It’s British Airways!   Read more

Jingle: “You’re A National Priority” (1979)

You're a National priority.

Listen: National Airlines: “You're a National Priority”

The two key pronouns in airline advertising — in all advertising, really — are “we” and “you.” Fundamentally, all advertising is a simple proposition: Here’s what we have to offer; here’s what’s in it for you. Some advertising emphasizes the “we,” some advertising emphasizes the “you,” but pretty much all of it falls somewhere on that continuum.
  Read more

Jingle: Ozark “We’re big on that” (1973)

Listen: Ozark Air Lines: “We're Big On That”

They don’t make airlines like Ozark anymore. That’s not nostalgia. The category no longer exists. Ozark was a local service airline. And the locals had something to prove.   Read more

Jingle: Western “Western Pays a Buck a Flub” (1966)

Western Airlines Flub Stub

Listen: Western Airlines: “Western Pays a Buck a Flub — Rude”

Gawrsh, running an airline sure hurts your noggin. So many things to remember. Smile at the passengers, clean the lavatory, put down the landing gear… who could blame ya for goofin’ up sometimes? Aw-hyuck!

  Read more

Jingle: TWA “A Taste of Europe” (1975)

A taste of Europe flying in the U.S.A. TWA.

Listen: Trans World Airlines: “A Taste of Europe”

It was a different industry in 1975. The route maps of most U.S. carriers were limited to North America, with a few tendrils reaching out to Hawaii or the Caribbean. Only three airlines flew across the Atlantic, and one of them, National, only flew one route from Miami to London. Pan Am dominated the transatlantic market but it was prohibited from flying domestically within the United States.

Only Trans World Airlines combined European flying with a robust domestic network. Only TWA flew from New York to Frankfurt as well as Kansas City to Wichita.

What’s clever about this campaign is how TWA took advantage of its European flights — to sell tickets to people who weren’t flying to Europe.

  Read more

The Nostalgia Problem

Stewardess with foodFor some unfathomable reason, people who would never believe today’s advertising will accept yesterday’s without question.

Take air travel. Passengers yearn for the “golden age” of air travel. When that golden age took place remains unclear. Maybe the 1950s. Maybe the 1960s. Perhaps even the 1970s. And hey, the 1980s had a lot going for them too. But everyone agrees the golden age ended long ago.

Of course, this “golden age” sprang as much from advertising as anything else. Reality fades away. Perceptions last.   Read more

URL

The Atlantic has a gallery of TWA posters from the 1950s and 60s, all designed by the illustrator David Klein, who died in 2005. The posters are all stunning. His poster for TWA flights to New York is so iconic, it’s part of the collection of the Museum of Modern Art.

Jingle: TWA “Up up and away” (1967)


Listen: Trans World Airlines: “Up Up and Away”

There was a time when TWA was actually a pretty cool airline. It inhabited a pretty cool airport terminal. Thanks to its association with Howard Hughes, and his association with Hollywood, it flew pretty cool passengers.

And for a brief moment, in 1967, it had a pretty cool — and ultimately notorious — jingle.

  Read more

Super*bleep*

Well, the Big Game is less than a week away and, like everyone else, Fly the Branded Skies is taking advantage of the buzz without all the hassle of paying a few million dollars for a sponsorship. This is an index to airline Super Bowl ads of the past 46 years. It draws extensively on Adland’s extensive archive of Super Bowl spots, with a few added in from YouTube.   Read more