Fly the Branded Skies

 

Airline: AviaNova

These are posts from Fly the Branded Skies about AviaNova.

ICAO Code: NET

No wings for this airline.

Tropes: Sex

Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichĂ©s of airline advertising.

Last month, the Flight Attendants Association of Australia vowed to take the Russian airline AviaNova to the International Transport Federation over an ad the low-cost carrier recently produced. The ad depicts the airline’s unusual (and, let’s be honest, pretty inefficient) method for washing its planes. In a shameless play for more visitors, I include that video below:

  Read more