Welcome to the tenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Garuda promotes its sponsorship of Liverpool FC, Heineken lets passengers play Destination Roulette, and Spirit Airlines flies into review.
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News leaked this week that United Airlines is polling its current and former employees on which classic livery to feature on a 757 next year. The livery will celebrate the airline’s 85th anniversary. Thanks to @GordonWerner, you can see the five options here. I don’t want to unduly influence the voting, but the Mainliner colours sure look sharp…
When United’s “retrojet” takes to the skies, it will join dozens of other airplanes painted in the bygone colours of dozens of different airlines. It seems almost every airline has a retrojet these days. The trend started ten years ago, and is only gaining momentum. Read more
