Welcome to the third issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Air Canada rouge goes for the Justin Timberlake look, Avianca goes for the American look, and Turkish Airlines looks the same but smells even better. Read more
Welcome to the second issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, design flies with Finnair, art flies with airBaltic, and aspiring pilots fly with Alitalia… sort of.
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Look at the image above. Do you see an airplane? Look closer. You may just barely be able to make it out. This is the same airplane that, some day soon, will buried in snow on the tarmac in Helsinki and not found again until spring (which I believe takes place for 15 minutes in July if you’re in Helsinki.)
Today, Finnair announced a new, €10-million rebranding as part of its strategic plan to expand in Asia. The airline wants to be the number one airline in the Nordic countries, and in the top three airlines in Asian traffic.
News leaked this week that United Airlines is polling its current and former employees on which classic livery to feature on a 757 next year. The livery will celebrate the airline’s 85th anniversary. Thanks to @GordonWerner, you can see the five options here. I don’t want to unduly influence the voting, but the Mainliner colours sure look sharp…
When United’s “retrojet” takes to the skies, it will join dozens of other airplanes painted in the bygone colours of dozens of different airlines. It seems almost every airline has a retrojet these days. The trend started ten years ago, and is only gaining momentum. Read more
