The battle lines have been drawn. On one side, United loyalists fighting to save the iconic “tulip” logo designed by Saul Bass in the 1970s. On the other, Continental loyalists fighting to save the airline’s name.
Right now, the “Save the Tulip” group on Facebook has 1,635 members. The “Save the Continental Name” group has just 109 members. They are both fighting to overturn a decision that airline executives insist is final.
Timothy Jasionowski is one of the founders of the United group. In this e-mail interview, he explains why United travelers are so attached to the airline’s brand. I hope to have an interview with one of the creators of the Continental group shortly. Read more