Fly the Branded Skies

 

Airline: Air New Zealand

These are posts from Fly the Branded Skies about Air New Zealand.

ICAO Code: ANZ

Air New Zealand TEAL Junior Jet Club Wings
Air New Zealand Junior Aviator Club Wings
Air New Zealand Pacific Flyer Wings
Air New Zealand Wings

Another year, another booze-fueled, scandal-plagued ego trip on the French riviera. If that sounds harsh, perhaps it is. It’s easier to forgive the excesses of Cannes when they’re accompanied by inspiring work. Unfortunately, this year was a bit of a dud.

Few airline industry campaigns were awarded, and many of those that did pick up Lions are retreads of previous years’ campaigns. Last year, airlines took eight Silver and 15 Bronze Lions, already a far cry from the heights of 2014. This year, it was just four Silver and five Bronze, with most of those in lesser categories.

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Last year, airlines had a spectacular showing at the Cannes Lions, with a Grand Prix, six Golds, eight Silvers, and eight Bronzes. Inevitably, this year’s performance (eight Silver, 15 Bronze) was not quite so lofty. But there were some strong contenders, along with the usual mix of shocking omissions and perplexing victors that really make you wonder what the hell the judges were thinking.

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Flyby Wire:  November 24th, 2013

Fly By: 24 November 2013

Welcome to Flyby Wire, a weekly look at new advertising, identity, and brand experience work from around the airline industry. This week: look up! It’s a bird! It’s a plane! It’s British Airways!   Read more

Flyby Wire:  July 28th, 2013

The Work This Week: July 28th, 2013

Welcome to the eleventh issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, airline social feeds light up with news of the royal birth, Lufthansa dupes customers into eating airline food, and the airline Web site of tomorrow is here… today!
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Flyby Wire:  June 16th, 2013

Welcome to the fifth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, new campaigns from South Africa and Australia, a new look for Air New Zealand, and a new reason to cross the Thames.
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Flight 1

There’s one facet of airline branding that’s subtle, yet intensely symbolic. And best of all, it doesn’t cost a thing. It’s the flight number.

In the age of rail, railroads often reserved lower numbers for their most prestigious trains. By the jet age, Pan Am used “flight 1″ for its fabled round-the-world service (flight 2 flew the same route, but in the opposite direction.) The flight an airline designates as “flight 1″ has powerful meaning. It may reflect the airline’s history (as in the cases of Southwest, JetBlue, and American.) Or it might reflect present priorities (as for Air Canada.) Sometimes flight 1 can give you a deep insight into an airline’s soul. And sometimes not.
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Flyby Wire:  June 2nd, 2013

Welcome to the third issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, Air Canada rouge goes for the Justin Timberlake look, Avianca goes for the American look, and Turkish Airlines looks the same but smells even better.   Read more

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From now on, new planes for Air New Zealand will also feature a new livery. The new look retains the koru logo but replaces the blues and greens of its existing colours with black, inspired by New Zealand’s national rugby team, the All Blacks. The typography was also updated by Kris Sowersby. (via Brand New)

 

New livery for Air New Zealand

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Draftfcb has been appointed Air New Zealand’s lead advertising agency. Saatchi will also be on the airline’s roster. Draft takes over from the Clemenger Group, whose advertising for Air NZ was often bizarre; a month ago, the agency killed off the airline’s weird, foreign, furry spokesman, Rico. Oh, and there were those conjoined sheep twins

Save the Tulip

United Airlines 747

The battle lines have been drawn. On one side, United loyalists fighting to save the iconic “tulip” logo designed by Saul Bass in the 1970s. On the other, Continental loyalists fighting to save the airline’s name.

Right now, the “Save the Tulip” group on Facebook has 1,635 members. The “Save the Continental Name” group has just 109 members. They are both fighting to overturn a decision that airline executives insist is final.

Timothy Jasionowski is one of the founders of the United group. In this e-mail interview, he explains why United travelers are so attached to the airline’s brand. I hope to have an interview with one of the creators of the Continental group shortly.   Read more