Fly the Branded Skies

 

Airline: Allegiant Air

These are posts from Fly the Branded Skies about Allegiant Air.

ICAO Code: AAY

Allegiant Air Wings

By a remarkable coincidence, two U.S. airlines launched new brand identities this week. Southwest revealed its new look at a lavish ceremony on Monday. Frontier unveiled its new look at a somewhat less fancy event earlier today. And the week is young — who knows what excitement is yet to come!

In their own ways, both Southwest and Frontier are returning to their roots. That makes sense for one airline; it’s a perplexing choice for the other. The difference says a lot about what it means to be a “low-cost carrier” today.

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Flyby Wire:  September 9th, 2013

The Work This Week: September 9th, 2013

Welcome to the fourteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, almost every airline ever launches a fall advertising campaign.
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