Fly the Branded Skies


Agency: Victor A. Bennett Co.

These are posts from Fly the Branded Skies about Victor A. Bennett Co..

Jingle: “You’re Really Flying When You Fly BOAC” (1957)

Listen: BOAC: “You're Really Flying When You Fly BOAC”

It’s morning in 1957, at a travel agency on Main Street in some unknown town somewhere in America. The mailman has just stopped by with the day’s mail: the usual assortment of bills and brochures, plus one unusual package from BOAC. “Be sure to play this record soon,” reads the cover. “It contains a message of great importance to you!”

It’s a slow day at the office, so the travel agent sets the 12-inch record down on the turntable and drops the needle. The speakers play a jaunty tune: “You’re really flying when you fly B-O-A-C…”
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