Jingle: Ansett “Getting So Much Better” (1991)
Listen: Ansett Australia: “Getting So Much Better”
The tumult of deregulation didn’t spare Australia, but it did arrive somewhat later. It was not until October 31, 1990, that Australia’s skies were deregulated. By then Australian airlines had seen enough of the experiences of other countries around the world to be nervous. The sleepy domestic duopoly that was Australian aviation went to war. Advertising was one of the battlefields.