Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichés of airline advertising.
This may not be a pervasive trope, but over the years it has popped up often enough to make for some interesting comparisons: stewardesses graduating from training. These four spots, spanning four decades, tell a lot both about how flight attendants are portrayed in advertising and how they’re seen by society at large.
Let’s start in the late 1960s.