Fly the Branded Skies

The two key pronouns in airline advertising — in all advertising, really — are “we” and “you.” Fundamentally, all advertising is a simple proposition: Here’s what we have to offer; here’s what’s in it for you. Some advertising emphasizes the “we,” some advertising emphasizes the “you,” but pretty much all of it falls somewhere on that continuum.
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June 17th, 2013 \ Posted in Jingles \ 2 Comments »

If there’s one thing airline jingles are selling, it’s pride.

Most jingles, I think, evince a grandeur disproportionate to their subjects. But the songs of airline advertising are not mere jingles. They are anthems worthy of companies that dare slip the surly bonds of earth and touch the face of God.

Whether this is a good way to sell tickets is another question.

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January 19th, 2012 \ Posted in Jingles \ 2 Comments »