As a copywriter, my holy grail is an idea so simple it can be expressed in a few words and you will instantly not only get it, but feel it. “Santa flies coach” is just such an idea. This is a lovely video for Expedia to advertise the fact that you can now donate your Expedia+ rewards points to St. Jude Children’s Research Hospital. It’s a brilliant idea, beautifully executed by 180LA. Source: Adweek.
Welcome to the fourteenth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, almost every airline ever launches a fall advertising campaign.
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