Differentiating an airline brand is always a challenge, but flag carriers have an easy shortcut: wrapping themselves in their flags. Case in point: this campaign about the Gallic charms of Air France. “France is in the air” launched a year ago with images depicting a (French-built) A380 flying over the (French-built) Palais de Versailles and, somewhat controversially, fashion models dressed in stereotypical costumes from Air France destinations. But this global spot, launched last week, is the first television work for the campaign. (Agency: BETC Paris)
I never really appreciated the movie “Lost in Translation” until I spent two weeks on an ill-fated business trip to Dubai. Watching it again afterward, that feeling of dislocated isolation really hit home. Delta captures that same feeling in its new television spot, created by Wieden + Kennedy and masterfully directed by Martin de Thurah. The result is comparatively light on product and heavy on empathy.