Fly the Branded Skies

 

Public Relations

These are posts from Fly the Branded Skies on the topic of Public Relations from September 2013.

Wet Paint

[Censored]

On Sunday, a Thai International Airways A330 carrying 280 passengers skidded off the runway while landing in Bangkok. There were 14 injuries but, thankfully, no fatalities.

A regrettable accident, to be sure. But the world might barely have noticed if ambulances and fire trucks had been the only vehicles to respond to the emergency. Instead, within hours, Thai also dispatched a bucket truck. In the dead of night, airline workers painted over the logo on the tail and the titles on the fuselage — in full view of photographers.
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