Fly the Branded Skies


Fly the Branded Skies

These are posts from Fly the Branded Skies on the topic of Fly the Branded Skies from May 2013.


It’s been pretty quiet on Fly the Branded Skies¬†for the past few months. Here’s why.

When I started this site three years ago, it was mostly because of my lifelong fascination with the airline business. But there was another motive too: I wanted to work on an airline’s advertising account, and writing about airline branding seemed like one way to get there.

Well, mission accomplished! Since the middle of February, I’ve been a copywriter on American Airlines at McCann Erickson in New York. Suddenly I’m not just commenting on the industry from afar as a curious observer; I’m actually in the advertising trenches, and at a very exciting time.

Which changes things a little.

So here’s the standard disclosure: the opinions on this site are mine alone and do not reflect those of American Airlines or McCann. Sometimes I may post links to news about American, not to promote them but because they’re a major player and what they do has an impact on the industry. However I will only link to official sources.

I look forward to posting more frequently in the future! Only now the posts will be more, you know… informed.