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The list of finalists in the Southwest Airlines review is down to four, according to Adweek: Arnold, Boston; TBWA\Chiat\Day in Los Angeles; Leo Burnett in Chicago; and Deutsch in Los Angeles. A selection could come as soon as next week. No matter what happens, GSD&M will continue to hold a piece of the account—but it is telling that they are not finalists in this pitch, even though they were invited to participate.
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The oneworld alliance has chosen Dentsu America as its advertising agency of record after a review. Dentsu’s U.S. outpost also holds the account for Japan Airlines, a oneworld member.
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Virgin Atlantic is branding the ice cubes in its Upper Class cabin… by carving them in the shape of Richard Branson’s head.