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Lufthansa may soon have a new agency. The business is currently handled by McCann Berlin, which is defending. The other finalists are BBDO, Schulz & Friends, and Serviceplan Group. Final presentations apparently took place two weeks ago.
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It’s been about a month now since British Airways dropped this spot, but it has such an epic quality that I think I can still post it. The spot is actually running on broadcast television, at least in New York, leading to the strange experience of seeing two spots for two different major airlines (BA and Delta) in the same hour of television. It’s been many, many years since that was a common occurrence; is it possible airline ad spending is coming back? And speaking of old-school advertising, how about a campaign once again focusing on pilots?